JSFiddle - React, Tailwind, and code Playground

HTML

<h1><span>Генератор HYUNDAI HHY3000F</span></h1>

CSS

h1 {
    text-align: center;
    background: url(http://fonforsite.ucoz.com/_ph/3/2/374158704.jpg);
    overflow: hidden;
    font-family: Arial;
    font-weight: normal;
}
h1 > span {
    position: relative;
    padding: 0 15px;
    display: inline-block;
}
h1 > span:before, h1 > span:after {
    content:"";
    width: 100%;
    border-top: 3px solid;
    position: absolute;
    right: 100%;
    top: 50%;
    margin-top: -2px;
}
h1 > span:after {
    left: 100%;
}