6rrKs

/* http://stackoverflow.com/questions/23325973/jquery-replace-in-html */

by guest271314

HTML

<div>
    <a href="http://www.google.com">google.com</a>
</div>

JavaScript

$(function () {
$("div a").attr("href", function (i, o) {
    return (/google/.test(o) ? "http://duckduckgo.com" : o)
}).html($("a", this).attr("href").substr(7))
})