Edit in JSFiddle

document.addEventListener("DOMContentLoaded", function() {
  new FancyGrid({
    title: 'Comparison: Soul, Sportange, Sorento.',
    renderTo: 'container',
    width: 'fit',
    height: 420,
    theme: 'gray',
    selModel: 'row',
    trackOver: true,
    cellHeaderHeight: 110,
    data: [{
      property: 'Transmission',
      sorento: '6A',
      sportage: '6A',
      soul: 'DCT 7A'
    }, {
      property: 'Maximum power, HP(Rev./min.)',
      sorento: '250(6400)',
      sportage: '185(4000)',
      soul: '204 (6000)'
    }, {
      property: 'The number of valves',
      sorento: '24',
      sportage: '16',
      soul: '16'
    }, {
      property: 'Working volume, cm3',
      sorento: '3342',
      sportage: '1995',
      soul: '1591'
    }, {
      property: 'Total weight',
      sorento: '2510',
      sportage: '2250',
      soul: '1890'
    }, {
      property: 'Number of doors/seats',
      sorento: '5/7',
      sportage: '5/5',
      soul: '5/5'
    }, {
      property: 'Wheelbase, mm',
      sorento: '2780',
      sportage: '2670',
      soul: '2570'
    }, {
      property: 'Ground clearance, mm',
      sorento: '185',
      sportage: '182',
      soul: '143'
    }, {
      property: 'Fuel tank capacity, l',
      sorento: '71',
      sportage: '62',
      soul: '54'
    }, {
      property: 'Way when braking from 100 to 0 km/h, m',
      sorento: '35',
      sportage: '40.9',
      soul: '35.3'
    }, ],
    defaults: {
      resizable: true,
      type: 'string'
    },
    columns: [{
      index: 'property',
      cls: 'property',
      title: '',
      width: 200
    }, {
      index: 'soul',
      cls: '',
      width: 150,
      title: '<img src="https://fancygrid.com/dashboards/column-header-images/images/kia-soul.png"><br> <div style="">Kia Soul 1.6 T-GDI</div>'
    }, {
      index: 'sportage',
      cls: '',
      width: 150,
      title: '<img src="https://fancygrid.com/dashboards/column-header-images/images/kia-sportage.png"><br> <div style="">Kia Sportage 2.0 CRDi</div>'
    }, {
      index: 'sorento',
      cls: '',
      width: 150,
      title: '<img src="https://fancygrid.com/dashboards/column-header-images/images/kia-sorento.png"><br> <div style="">Kia Sorento 3.3 MPI</div>'
    }]
  });
});

<script src="https://cdn.fancygrid.com/fancy.min.js"></script>

<div id="container"></div>

.column-car-image img {
  margin-top: -9px;
  border-radius: 2px;
}

.column-car-image .fancy-grid-cell-inner {
  margin-top: 9px;
}

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  margin-left: 9px;
}

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  border-bottom: 2px solid #e3223a;
}