JSFiddle - React, Tailwind, and code Playground
HTML
<a href="javascript: void(0)" onclick="build()">Click Me!</a><br />
<div id="player"> <object type="application/x-shockwave-flash" id="twitchTV" width="600px" height="368px" data="http://www.twitch.tv/widgets/live_embed_player.swf?channel=day9tv" style="margin:0px;padding:0px">
<param name="allowFullScreen" value="true" />
<param name="allowScriptAccess" value="always" />
<param name="allowNetworking" value="all" />
<param name="movie" value="http://www.twitch.tv/widgets/live_embed_player.swf" />
<param name="flashvars" value="hostname=www.twitch.tv&auto_play=true&start_volume=25&channel=day9tv"/>
</object>
</div>
JavaScript
function build(){
// Usually the channels are vars, but this is simplified.
var data = 'http://www.twitch.tv/widgets/live_embed_player.swf?channel=lzgamertv';
var changeVars = '<param name="flashvars" value="hostname=www.twitch.tv&auto_play=true&start_volume=25&channel=lzgamertv"/>';
var params = '<param name="allowFullScreen" value="true" />' +
'<param name="allowScriptAccess" value="always" />' +
'<param name="allowNetworking" value="all" />' +
'<param name="movie" value="http://www.twitch.tv/widgets/live_embed_player.swf" />' +
changeVars;
var temp = '<object type="application/x-shockwave-flash" id="twitchTV" style="margin:0px;padding:0px" width="600px" height="368px" data="'+data+'">'+params+'</object>';
// Object Data
var src = 'hostname=www.twitch.tv&auto_play=true&start_volume=25&channel=lzgamertv'; // Flashvars Param
$("#player").html(temp);
}