Edit in JSFiddle

var myModel = Backbone.Model.extend({
    /*the context of the initizlie function is set 
    to the instance object being created.*/
    
    //log the properties in this/instance
    initialize:function(){
        console.log(_.keys(this));
        console.log(_.keys(this.constructor.prototype)); //where you'll find name
    },
    name:'myModel'
});

 //create an instance, verify initialize is being called
new myModel;