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		var tagname = "codingdude-gravatar";
		//find all the tags occurrences (instances) in the document
		var tagInstances = document.getElementsByTagName(tagname);

		//for each occurrence run the associated function
		for ( var i = 0; i < tagInstances.length; i++) {
	function codingdudeGravatar(element){

		//code for rendering the element goes here
		if (element.attributes.email){

			//get the email address from the element's email attribute
			var email = element.attributes.email.value;
			var gravatar = "http://www.gravatar.com/avatar/"+md5(email)+".png";
			element.innerHTML = "<img src='"+gravatar+"'>";

<!-- modify the email attribute here then Run to see the gravatar image change -->
<codingdude-gravatar email="admin@coding-dude.com"></codingdude-gravatar>


External resources loaded into this fiddle: