Edit in JSFiddle

<p class="text-lead">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Placeat dolores laudantium sint saepe ipsam iure cumque doloribus eveniet a atque obcaecati totam commodi reprehenderit ab deleniti suscipit maxime iste soluta?</p>

.text-lead {
  color: #443d3d;
  font-size: 16px;
  line-height: 1.4;
  font-family: Lucida Grande, Arial, tahoma, verdana, sans-serif;
}

.text-lead:before {
    content: "Chapter 17. ";
    color: #999;
}