SO - 23557685
by Arun P Johny
HTML
<ul class="effects-list">
<li data-creative="1">Creative</li>
<li data-uplifted="3">Uplifted</li>
<li data-energetic="3">Energetic</li>
</ul>
JavaScript
$(function () {
var effectData = $('.effects-list li');
var creative = effectData.filter('[data-creative]').data("creative");
var uplifted = effectData.filter('[data-uplifted]').data("uplifted");
var energetic = effectData.filter('[data-energetic]').data("energetic");
console.log(creative);
console.log(uplifted);
console.log(energetic);
});