Edit in JSFiddle

<h2 class="cs-text">
    <span>ر</span>
    <span>ط</span>
    <span>ي</span>
    <span>س</span>
    <span>ن</span>
    <span>لا</span>
    <span>ي</span>

    <span></span>
</h2>

.cs-text {
    font-size: 50px;
    text-transform: uppercase;
    margin: 80px auto 0 auto;
    width: 580px;
    height: 100px;
    padding-left: 20px;
    font-family: 'McLaren', Arial;
    font-weight: 400;
    position: relative;
}
 
/* Micro clearfix hack by Nicolas Gallagher http://nicolasgallagher.com/micro-clearfix-hack/ */
.cs-text:before,
.cs-text:after {
    content: " ";
    display: table;
}
 
.cs-text:after {
    clear: both;
}
/* end clearfix hack */
.cs-text span {
    cursor: default;
    display: block;
    float: left;
    border-radius: 50%;
    width: 100px;
    height: 100px;
    line-height: 100px;
    text-align: center;
    margin: 0 0 0 -20px;
    color: rgba(255,255,255,0.95);
    text-shadow: 0 -1px 1px rgba(0,0,0,0.1);
    transition: all 0.4s ease-in-out;
}
.cs-text span:nth-child(odd) {
    background: rgba(118,176,204, 0.8) url(../images/noise.png);
}
 
.cs-text span:nth-child(even) {
    background: rgba(58,126,162, 0.8) url(../images/noise.png);
}
.cs-text span:nth-child(1) {
    transform: translate(300%) translate(-60px);
}
 
.cs-text span:nth-child(2) {
    transform: translate(200%) translate(-40px);
}
 
.cs-text span:nth-child(3) {
    transform: translate(100%) translate(-20px);
}
 
.cs-text span:nth-child(5) {
    transform: translate(-100%) translate(20px);
}
 
.cs-text span:nth-child(6) {
    transform: translate(-200%) translate(40px);
}
 
.cs-text span:nth-child(7) {
    transform: translate(-300%) translate(60px);
}
.cs-text span:not(:last-child) {
    opacity: 0;
    pointer-events: none;
}
.cs-text span:last-child{
    position: absolute;
    top: 0;
    left: 50%;
    margin-left: -50px;
    z-index: 100;
    background: url(http://i.imgur.com/K2nojG3.png) no-repeat center center #454545;
}
.cs-text:hover span:not(:last-child){
    transform: translate(0%);
    opacity: 1;
}
.cs-text:hover span:last-child {
    opacity: 0;
    transform: scale(1.4);
}