JSFiddle - React, Tailwind, and code Playground

HTML

<div class="container-fluid">
    <div class="row-fluid">
        <div data-inject="ViewModel1" class="span12"></div>
    </div>
</div>

<div data-inject="ViewModel2" class="navbar navbar-fixed-bottom"></div>

JavaScript

/**
 * Using the DOM
 */

$('[data-inject]').each(function (ix, el) {
    console.log($(el).data('inject'));
});

/**
 * Using a HTML String
 */

console.log('');

var html = '<div class="container-fluid"><div class="row-fluid"><div data-inject="ViewModel1" class="span12"></div></div></div><div data-inject="ViewModel2" class="navbar navbar-fixed-bottom"></div>';

$('[data-inject]', html).each(function (ix, el) {
    console.log($(el).data('inject'));
});