JSFiddle - React, Tailwind, and code Playground

HTML

<div id="start-wootgoes-end-">not</div>
<div id="start-wootgoes-end-">not</div>
<div id="start-wootgoes-">not</div>
<div id="start-wootgoes-end-">not</div>

JavaScript

$(function(){
    $('[id|="start"][id$="end-"]').html('works');
});