Scope Fiddle

HTML

<script src="http://code.jquery.com/jquery-1.9.1.js"></script>
<script src="https://ajax.googleapis.com/ajax/libs/angularjs/1.2.1/angular.min.js"></script>
<div ng-app="myApp">
    <div ng-controller="MyCtrl">
        <div>
            <input type="text" ng-model="name" />
            <input type="number" ng-model="friendCount" />
        </div>
        <my-friends name="name">
            <p>Hi, I'm {{name}}, and I have {{friendCount}} friends</p>
        </my-friends>
    </div>
</div>

JavaScript

var app = angular.module('myApp', []);

app.controller('MyCtrl', function ($scope) {
    $scope.name = "John Doe";
    $scope.friendCount = 3;
});

app.directive('myFriends', function () {
    return {
        restrict: 'E',
        replace: true,
        template: '<div>' +
            '    <h3> Isolated Scope: {{name}}</h3>' +
            '    <div ng-transclude></div>' +
            '</div>',
        transclude: true,
        scope: {
            name: '='
        },
        link: function (scope, element, attrs) {
            scope.name = "Anderson";
        }
    }
});