Edit in JSFiddle

$('section').urlive({
    callbacks:{
        onStart: function(){
            $('.loading').show();
        },
        onLoadEnd: function(){
            $('.loading').hide();
        }
    }
});

<section>
    Have you ever loved something so much it hurt? — http://www.theverge.com/2014/1/21/5307992/inside-the-mind-of-a-fanboy
</section>

<div class="urlive-container">
    <span class="loading">Loading...</span>
</div>

body {
    font-family:'Segoe UI', 'Open Sans', sans-serif;
    max-width:420px;
}

.urlive-container {
    margin-top:15px;
}

.loading {
    display:none;
}