JSFiddle - React, Tailwind, and code Playground

HTML

<div class="products-card-menu">test</div>
<button id="bbbb">change color to green</button>

CSS

.products-card-menu {
    position:relative;
    margin:100px;
}
.products-card-menu:hover:before { content: ''; top: -16px; left: 50px; width: 38px; height: 20px; background: red url(../images/catalogue_active_mask.png) no-repeat; position: absolute; }

JavaScript

$('#bbbb').click(function(){
var style = $('<style>.product-card-menu-moar:hover:before { background-color: green; }</style>');
$('html > head').append(style);
$('.products-card-menu').addClass('product-card-menu-moar')
})