Edit in JSFiddle

//http://www.jermywells.com

var Cheesecake = function () {
    this.Name = '';
    this.Flavor = '';
    this.Size = '';
    this.setName = function (n) {
        this.Name = n;        
        return this;
    };
    this.setFlavor = function (f) {
        this.Flavor = f;
        return this;
    };
    this.setSize = function (s) {
        this.Size = s;
        return this;
    }
    return this;
}

var cheeseCake = new Cheesecake()
    .setName('New York Cheesecake')
    .setFlavor('Delicious New York Cheesecake')
    .setSize('12" round');

document.getElementById('cheeseCake').innerHTML =
    '<div class="cheeseCake">' +
    '<div>name: ' + cheeseCake.Name + '</div>' +
    '<div>flavor: ' + cheeseCake.Flavor + '</div>' +
    '<div>size: ' + cheeseCake.Size + '</div>' +
    '</div>';
<div id="cheeseCake"></div>
.cheeseCake {
    background-color:#dbdbdb;
    margin:5px 5px 5px 5px;
    border:1px solid silver;
    padding:15px;
}