JSFiddle - React, Tailwind, and code Playground

HTML

<div>
<a href="#" class="inschrijven">Schrijf u hier in</a>
</div>

CSS

body { background-color: #000; } /*so we can see the effect */

div { width: 460px; margin: auto;} /*center div horizontally */

.inschrijven{ 
    text-align:center; /*center text horizontally */
    line-height: 150px; /* center text vertically */
    display: block;
    width: 460px;
    height: 150px;
    background: #fff url("http://www.google.co.nz/intl/en_com/images/srpr/logo1w.png") no-repeat top center; /*top center, you should define both properties */
}

.inschrijven:hover{ background-position: bottom center;} /*bottom center, you should define both properties */