JSFiddle - React, Tailwind, and code Playground
JavaScript
var str = 'name=hello&date=2013&text=hello = bye bye? % lalala " aa"';
var obb = {};
obb.name = text.match(/name=([^&]+)/)[1];
obb.date = text.match(/date=([^&]+)/)[1];
obb.text = text.match(/text=(.+)/)[1];
console.log(obb);