JSFiddle - React, Tailwind, and code Playground

HTML

<div data-pcp-email="some text" data-pcp-order="some int" data-ref="some data"></div>

JavaScript

var data = $('div').data();
for(var key in data) {
    if(key.indexOf('pcp') === 0) {
        console.log(key + ' => ' + data[key]);
    }
}