JSFiddle - React, Tailwind, and code Playground
HTML
<div id="replace">
<div id="transparent">
<span id="text">Random unaffected text</span>
</div>
</div>
<div id="brightnessfilter">
<div id="transparent">
<span id="text">Random AFFECTED text (it glows)</span>
</div>
</div>
CSS
#replace {
width:700px;
height:465px;
background-image:url('http://i42.tinypic.com/351dff5.jpg');
}
#brightnessfilter {
width:700px;
height:465px;
background-image:url('http://i42.tinypic.com/351dff5.jpg');
}
#brightnessfilter:hover {
-webkit-filter: brightness(1.3);
-moz-filter: brightness(1.3);
-o-filter: brightness(1.3);
-ms-filter: brightness(1.3);
}
#transparent {
position:relative;
top:400px;
width:700px;
height:65px;
background-color:rgba(0,0,0,.5);
border-radius:8px;
}
#text {
color:white;
font-weight:bold;
position:relative;
top:9px;
left:9px;
font-size:16px;
}
#replace:hover {
background-image:url('http://i40.tinypic.com/2cft7dl.jpg');
}