AngularJS Example

HTML

<div ng-app="helloHabrahabr">
        <span habra-habr="hello" some-attr="Hello Habr!"></span>    
</div>

JavaScript

angular.module('helloHabrahabr', [])
    .directive('habraHabr', function() {        
        return {
            template:"{{hello}}",
            scope:{
                hello:'@someAttr'
            }
        }
    });