JSFiddle - React, Tailwind, and code Playground

HTML

<div data-other-stuff='{&quot;stuff&quot;:&quot;goes here&quot;}'></div>

JavaScript

$('div').each(function ea(){
    var data = $(this).attr('data-other-stuff'),
        _data = JSON.parse(data);
    
    console.log(data, _data);
});